Billie

Billie is a women's personal care brand founded on a straightforward premise: razors and grooming products had been designed for men for decades, with women treated as an afterthought — and charged more for the privilege. Co-founders Georgina Gooley and Jason Bravman built a DTC subscription model that offered well-designed, fairly priced razors alongside a broader body care line including shaving cream, body wash, and lotion. Billie was acquired by Edgewell Personal Care in 2021 (EPC), and has since expanded into tens of thousands of retail doors nationwide.