Location: New York, NY
Founders: Matt Michaelson, Calvin Bohn
Invested: Pre-Seed, July 2017
Nearly one-third of American households have a cat yet the majority of the innovation in animal health and nutrition in recent years has been focused on dogs. While dogs are known to eat just about anything, cats are known to be pickier eaters. With that in mind, Smalls set out to create a cat food that was not only healthier, but also something cats would love. The result is a next generation cat food brand with a product mix that includes wet food, dry food, kibble and treats -- a broad enough selection to appeal to even the fussiest of cats.
Through features like subscription, customized diets and a fun and whimsical brand, Smalls is pushing the cat category to more closely resemble the tastes and demands of humans. To round out their product mix, Smalls also sells litter and cat toys, an assortment that makes them a one-stop shop for all things cat. We met Smalls Co-Founders Matt Michaelson and Calvin Bohn in April of 2017. Smalls was the fourth investment made by Lakehouse.