Bobbie

Bobbie is an organic infant formula company founded by Laura Modi and Sarah Hardy, both former Airbnb executives who built the brand around a gap they experienced firsthand as parents. In a US formula market dominated by corn syrup and fillers, they set out to bring a European-style recipe to America. In 2021, Bobbie became the first new infant formula brand to enter the US in six years. Today, it feeds more than half a million babies nationwide.